市场需求量比较大in large demand on market

A:Our sales department claims that the stainless steel ones are in large demand on market.

B:Really?That means we should make adjustment accordingly.

接订单fill the order

A:Do we have SM-57 in stock?

B:Yes,we always try to keep adequate stock.

A:Can we fill this order?

B:No problem.We have enough stock to supply the clients.

查一笔上个月的订单track down an order of last month.

A:Susan,I wonder if you could track down an order of last month.It hasn't arrived yet.

B:Certainly.Do you have an order number?

最新款的吸尘器the latest vacuum cleaner

A:I recommend to you our latest vacuum cleaner this year.

B:What's the difference?

A:It makes less noise compared with the old ones.

B:And？

A:The design of the appearance is also the fashion development trend in the future.

贵方觉得我们的产品如何？How do you like our products?

A:How do you like our products?

B:As a matter of fact,we shall be obliged if you give us your catalogs,price list,sales literature and other details of your business together with samples.

试销trial sale

A:Is this type of vase new？

B:Yes,it is.This is the most fashionable item for this year.

A:We'd like to order 100 first for a trial sale.If it is sells well,we will order more.

B:Sorry,according to the regulations of our company,the minimum order for this item is 200.

大量订购place a large order

A:If you can place your order within this month,the present prices are still in effect.

B:I know,but I have to contact our headquarters first.

A:Certainly,and you can report that if you place a large order,you can enjoy a special discount.

价格上涨Prices soared/increased.

A:Your prices have soared additional 20%over the last year.

B:The reason is that the price of the raw materials increased.

A:But at present,the price of this commodity is tending downward on the world market.

B:Well,how about this:we will lower our price another 5%,that is our bottom price.

物有所值High quality deserves high price.

A:Your goods are indeed superior in quality compared with those of other manufacturers,but can you cut the price a little bit?

B:Oh,I?m sorry.High quality deserves high price.

品质证明书certificate of quality

A:As long as the quality is good,it hardly matters if the price is a little bit higher.

B:Don't worry about that.We have a certificate of quality.

商品目录所列的产品规格specifications shown in the catalogue

A:We've received the specifications as shown in your catalog.But the color in the design is not so fashionable in our market.

A:That's not a serious problem.We can adjust to your requirements.

销售合同sales contract

A:This is the sales contract we draft for this deal,you can have a look first.

B:There seems no article about the terms of payment and conditions of payment?

A:I just want to discuss with you about this.What's your opinion?

B:Opening the Letter of Credit within 30 days after the shipment will be all right.

分期付款payment by installment

A:I was wondering if you could by any chance accept the payment by installment.

B:What's your specific idea about that?

A:Actually,our idea is that the payment can be separated into two installments.60%of the total will be paid upon delivery.And the rest after the final acceptance.What do you say?

B:I think at least 70%of the total should be paid upon delivery.

A:You can say that again.

销售业绩sales performance/achievement

A:From this month on,we will apply the performance?related pay system.

B:How about last month's sales performance?

A:That will be calculated in this month's pay.So you will get a higher salary for your better performance.

B:Well,this kind of reform also can bring more profit to our company.

销售指标sales quota

A:What is your requirement to agencies?

B:You must fulfill the sales quota of 100 sets per month.

A:If so,how much can we get as the commission?

B:You will get a 10%commission on every machine you sell.

目标客户target/potential customer

A:How do you define your target customer?

B:We designed a questionnaire to do the research.

A:What's the consumers'response?

B:Almost all the young people have the great interest in our product.

售后服务after-sale service

A:Your product is nice,but will the price be on the high side?

B:Our price is absolutely competitive.You can compare that with the other dealers.

A:Then，how about the after-sale service?

B:Don't worry about that,our company has sound after-sale service.

调换replace

A:If there is something wrong with the product after your purchase,you can get it repalced within 7 days.We also offer you the after-sale repair service within a year.

A:Will it be repaired free of charge?

B:Yes,but we will charge you after one year.

销售单据sales receipts/invoice

A:What are the sales documents I need to present to you when I come to get it repaired?

B:Invoice is a must.You'd better bring the guarantee certificate together with it as well.

销售技巧selling skills

A:How do you strengthen the sales persons'quality in the training?

B:I always give them lectures on marketing.

A:What's the specific content of those lectures?

B:Mostly I attract their attention to the selling skills they must have as a salesperson.

采购商/供应商buyer/supplier

A:I find it more efficient for a buyer to deal with fewer suppliers rather than more.

B:I don't buy your point.I think more suppliers mean lower price and higher quality.

A:It's not the case in reality.Buyers can benefit a lot from the reduction in the number of suppliers.

采购数量与采购时机order quantities and timing

A:Henry,what do you think matters the most in purchasing?

B:Order quantities and timing.

A:Why are they important?

B:How and when to buy is a big concern in reducing cost.

及时采购Just-in-time(JIT)purchasing

A:Just-in-time purchasing seems to be quite popular now,isn't it?

B:Yes.You know one goal of modern purchasing is to maintain supply continuity with the minimum inventory investment.

A:I think the goal of JIT purchasing is zero inventory.

B:Theoretically speaking,it is.But in practice,that is rarely achieved.

市场调查conduct a market research

A:I am thinking of doing a new business.

B:What sort of business will it be?

A:I've been thinking about opening a supermarket.

B:The business will be good if you choose the right location.You'd better conduct a market research first.

市场定位market positioning

A:What is the market positioning for our new products?

B:We focus on the teenagers,their consuming power is increasing day by day.

销售战略selling strategy

A:Have you predicted our position?

B:We'll be the market leader in the near future.Our selling strategy is the high quality of our products.

市场会变得更规范。The market will be standardized.

A:What are the opportunities for the next five years?

B:The market will be standardized.

A:And?

B:The government may announce more positive policies to promote the international business.

市场营销策划marketing plan

A:How is the marketing plan for the new product going on?Don't forget to analyze the basic four aspects.

B:Don't worry;we've already finished the part about product and promotion.

分销渠道distribution channels

A:What are the distribution channels you have found for our products?

B:Nowadays,the direct marketing is very popular,such as the internet,telephone,mail,etc.

A:What are the advantages of direct marketing?

B:The most prominent one is reducing the cost.

中间商intermediary

A:Do you think we should use the intermediaries to help us with the sales?

B:Absolutely.They have knowledge of customers and their needs.

定价时所定的战略目标strategic objectives in pricing

A:What are the strategic objectives in your pricing?

B:I'm not sure about it.The least is survival,but we are trying to achieve profit maximization as well.

特许经营权franchise

A:Are you planning to go with one of those big chain supermarkets?

B:Yes,that is probably reliable.

A:But a franchise from those big supermarkets must be very expensive.

B:Yes,I am thinking how to avoid investing a great deal of money.

开设海外分公司Open an overseas branch company

A:Recently,we are preparing to enlarge our business scale further.

B:You mean?

A:We are discussing opening an overseas branch company in the US.

B:Great,that's a big market for us to make the profit.

我们可以把这里的经验运用在分公司的发展上。We can apply the experience we have here to develop the branch company.

A:Do we need to hire all the managers and staff in the US?

B:No,the new company cannot be operated by all local people.

A:So we need to send some managers and engineers from the headquaters to help them?

B:Yes,thus we can apply the experience we have here to develop the branch company.

当地的商务文化local business culture

A:We also need the local managers,because they know the local business culture.

B:Would you please raise an example?

A:For example,when they negotiate with the American clients,they know better about the difference.

B:It seems we need help from each other.

调整管理风格adjust the management style

A:Our management in China is traditional,but in America,we need to adjust the management style to the local culture.

B:That's right,the management approach in American culture emphasizes independence.

A:So we have to adjust to the different management when we are developing the new market.

B:En,only by doing this can we get the market share in the local market.

没有涉猎到的市场an untapped market

A:It's time for us to develop a new market now.So far,Vietnam is an untapped market for our product.

B:So we'd better find an intermediary in Vietnam to help us begin our business there.

潜在市场potential markets

A:This year we are going to find more potential markets.

B:That means we'll sell our products to more places?

A:Yes,but we need to remember that some countries don't welcome the aggressive sales.

B:You're right.

犯规break the rules

A:We have to prepare well before we enter into the new market.In addition to the culture,we need to understand their law regulations.

B:Yes,it's easy to break the rules if we are not familiar with them.

开发新市场看重的是市场份额。emphasize the market share when developing new markets.

A:You must remember we emphasize the market share when we develop the new market.

B:How about the other benefits?

A:Of course,profit is what we want,but we need to get the customers first in the fierce competition.

B:I'll take your advice.

短期规划short-term planning

A:What's the short-term planning of your company?

B:We are preparing to enter new markets in Europe.

A:How do you define your term?

B:Our planning is within next year.

长期规划long-term planning

A:The long-term planning of our company is to compete with the Fortune 500 corporations.

B:When do you plan to enter into Fortune 500?

A:I hope we will be on the list in 2010.

那些都是不可避免的挑战。Those are all inevitable challenges.

A:Can you imagine the challenges for the next 5 years?

B:Those are all inevitable challenges.

A:Can you list some?

B:Like the increasing price of raw materials,fierce competition and over capacity of the industry.